The third annual London Social Gaming Summit is a conference focused on the intersection of mobile gaming, immersive worlds, real-life brands and social networking.
Given that social games raised a record $807 million in funding last year, it's no surprise that game developers are scrambling to devote more energy than ever to building compelling social interaction & engagement into every game they create.
Likewise, with the mobile app market predicted to top $38 billion by 2015 and the total global spend on virtual goods expected to reach $4.1 billion by 2016, the stakes for mastering the business and technology of successful social and mobile games has never been higher.
The Social Gaming Summit unites established industry leaders along with emerging start-ups in free-to-play games, real money and credit based gaming in the social space, virtual goods and payments infrastructure for two full days of illuminating keynotes, lively panels and engaging discussion on the convergence of gaming and the social web.
The ins and outs of social mobile game monetization including incentivized video ads, in-app purchasing and affiliate-style revenue generation are all part of the discussion along with strategies for driving game value, traffic and scalability.